Search Engine Optimisation (SEO) is a powerful method which is used to increase a website's visibility on search engines, such as Google.
As your website will be competing with millions of other websites, it is crucial to optimise your site through SEO, so your website will be found above your competitors.
Users trust search engines, therefore having a high position in search results is good for the social promotion of your website and what your company has to offer.
The benefits of investing in an effective SEO plan:
- It helps attract more customers through organic search- gradually improving your ranking.
- SEO improves brand awareness and drives more traffic to your site, which all helps to generate leads.
- It's trackable. See what works and what doesn't!
- There are a huge amount of methods, from keyword research to back links, the list continues...
- It's ongoing and a long term strategy. Be patient and consistent and you are sure to see results within at least 3-6 months.
What I'm doing right now is part of my SEO strategy! Adding a simple blog to your website is a great start and allows you to include industry keywords, helping drive traffic to your site! Get to work today and you'll be surprised with the results you may see in a few months time...