Quality Content - content that provides value to the reader, is well written, free from spelling and grammatical errors, and is optimised for key phrases relevant to the topic. Quality content also encourages reader engagement by being visually appealing and making use of formatting tools such as headings, lists, images, and videos. Additionally, quality content should be written with the intention of providing comprehensive knowledge of the topic and should include external links to other relevant resources.
On Page Optimisation - a) Create unique and descriptive titles: The title of any page of your website should be descriptive and concise, using important keywords that accurately describe the content. b) Use targeted headings: H1 headings should be used to highlight important topics and related information. c) Use internal links: Linking to the internal pages of your website will help users to navigate through the content. d) Utilise Alt Tags: Alt tags are descriptions of the images used on your website. These should be optimised with important keywords in order to improve the SEO of the page. e) Include Meta Descriptions: Meta descriptions should include relevant keywords which describe the content
Social Networks - Never under estimate the power of Social Networks. Not only is social networking a great way to boost your site's visibility, but linking back to your site from sites like Facebook.com, instagram.com, Twitter.com etc is a fantastic way to boost your page ranking.
Structured Markup Data - Structured data is data that is grouped, tagged and organised in a specific way on your website. It can help search engines understand the purpose and content of a web page, and is usually implemented through the use of HTML tags, micro data of other forms of markup. SMD can be used to create rich snippets, which help to improve search engine visibility, and can also be used in ways such as creating dynamic ads.
Website Speed & Technical Structure - Site speed and structure are very important factors in the performance of a website and search engine results. A properly optimised website will load quickly, display properly on all devices, and be easily navigated by users. The technical structure of a website also has to be right because it establishes a hierarchy of content and ensures that visitors understand how to navigate the website. It also affects the usability of the site and overall user experience. Proper element structure can help guide visitors to the content they are looking for and make them more likely to complete the desired goal.
Blogging - By writing informative, relevant blogs you can increase the visibility of your website on search engines like Google.com and Bing.com. Each post you write, if added correctly, will be a unique page on your website, and search engines will take that into consideration when they index your site. Additionally, blogging allows you to provide relevant content. This content will help your website show up in search engine results when users search for topics related to your posts. If you blog regularly, you are creating more 'entry points' for potential visitors to find you. There is also the potential of link building when blogging where you connect to and from other websites.
Contact carmen@livxmedia.com for help with your SEO strategy!