Lets keep it brief and simple...
Fresh content - The fresher the content, the more frequent the indexing of your website (indexing is the process of adding web pages into Google search). The more you update your social media platforms or site with articles, downloads and new web pages, the more frequently a search engine visits and favours your website.
Improves organic search - Each time you write a new blog post, you create a new URL for your site – and every new URL is a new opportunity for your website to be ranked in a search.
Backlinks - Back linking refers to links that are included on one website that connects to another respected website. These links are crucial because they tell search engines that your website matters. Google considers links as votes, so getting new links is like generating votes in a never-ending race on the Internet.
Credibility - As a professional, a blog is an excellent way to establish your expertise in a given field. When you include practical information and guides that are updated regularly, you prove that you know what you are doing within your niche. When you present yourself as an authority in your line of work, you’ll be able to grow your name and become a true leader in your industry. Blogs also show authenticity and build credibility with current and prospective clients and search engines. Businesses that blog have more ways to be found, inform and share their thoughts and perspectives.
Want to get started with setting up your own blog? Get in touch with us today.